Branding Influence

Branding Influence

Before becoming one of Cincinnati’s top Social Media Influencer’s, Ray Ball began her marketing career working for an advertising agency. She quickly learned that agency work was not her flavor. During her time with the agency she discovered her love of building...
Branding Innovation

Branding Innovation

The brand identity of your business helps customers classify what your brand does and how your business intends to service their needs.  For most brands your brand name and imagery are useful in identify your business tells customers a great deal.  New entrants to an...
Raising Brand Awareness

Raising Brand Awareness

Spreading the word about your business and brand can be accomplished in many ways.  One surefire way to let a multitude of people know about your organization is to be booked for speaking engagements where you as the business owner can share your knowledge and...
Enlisting Brand Ambassadors

Enlisting Brand Ambassadors

All business owners face the same dilemma, how to ensure that their target customers have all of the information they need to make a purchase decision. Paid advertising and a fully-staffed sales force are expensive resources especially for business startups, smaller...
Building Brand Loyalty

Building Brand Loyalty

In 2015 the sports scene in Greater Cincinnati expanded to include a professional soccer team, FC Cincinnati.  Professional soccer is the world’s most popular sport.  When FC Cincinnati’s leadership made the decision to bring soccer to the Queen City they knew it...