Branding Influence

Influencer Marketing is a powerful tool as consumers are more likely to purchase a business’ products or services when someone like you recommends it. In this article Ray Ball shares her experience as a social media influencer. Through her experience you can learn to leverage your social media influence!

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Branding Innovation

When a business creates a product or service that does not currently exist, the challenges of branding can be much greater. In an effort to help our readers more effectively create new and innovative brands, we elicited the expert advice of Della Rucker, AICP and CEcD, Co-founder of Econogy Talent Group and Principal of Wise Economy Workshop.

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