When a business creates a product or service that does not currently exist, the challenges of branding can be much greater. In an effort to help our readers more effectively create new and innovative brands, we elicited the expert advice of Della Rucker, AICP and CEcD, Co-founder of Econogy Talent Group and Principal of Wise Economy Workshop.

Spreading the word about your business and brand can be accomplished in many ways.  One surefire way to let a multitude of people know about your organization is to be booked for speaking engagements where you as the business owner can share your knowledge and...

All business owners face the same dilemma, how to ensure that their target customers have all of the information they need to make a purchase decision. Paid advertising and a fully-staffed sales force are expensive resources especially for business startups, smaller...

In 2015 the sports scene in Greater Cincinnati expanded to include a professional soccer team, FC Cincinnati.  Professional soccer is the world’s most popular sport.  When FC Cincinnati’s leadership made the decision to bring soccer to the Queen City they knew it...